The Interior DesignHer Podcast
real-world interior design business education

Why Do Less Talented Interior Designers Get Luxury Projects?
Why Do Less Talented Interior Designers Get The Luxury Projects?
Discover the counterintuitive strategies that transform struggling interior design practices into thriving interior design businesses
Two residential interior designers. Same city. Similar experience.
Designer A juggles 20 projects annually, constantly hustles for new clients, and struggles to break $75,000 in revenue despite working 60-hour weeks.
Designer B handles just 6 projects per year, has a waiting list, and consistently earns over $500,000 annually while taking month-long vacations.
What's the difference? It's not talent, luck, or connections. It's a fundamental shift in how they approach interior design pricing strategy, branding, positioning and client relationships.
In our latest AI-generated podcast discussion (available in both 22-minute and 90-minute versions), we explore how proven personal branding and monetization strategies from business expert Rory Vaden can transform interior design practices. We break down the exact frameworks that separate highly profitable residential interior designers from those trapped in the "busy but broke" cycle.

Interior Designers: Your Business Operations Are Costing You Money (Jessica Harling Has the Fix)
How to transform mental chaos into documented systems that work automatically, so you can focus on design while your business runs profitably
You know that feeling of juggling everything mentally - client details, project timelines, vendor information - while trying to focus on actual design work? You're not alone, and you're definitely not imagining how exhausting this approach has become.
Interior design is a crazy business with bazillions of intricate details, and when you're keeping all your processes locked up in your head, you're making it harder on yourself while limiting how much your business can grow. In this episode of the Interior DesignHer podcast, interior design staffing & operations expert Jessica Harling reveals how interior designers can get all those mental checklists out of their heads and into systems that work automatically.
Jessica identifies the critical challenge most designers face: you went to school to learn design, not business operations. After working in her family's fourth-generation window covering business and combining that experience with theater training that taught her how people think, Jessica discovered that creative minds need structured approaches to business management - they just need systems that make sense for how designers actually work.
Business reality confirms it - while you're incredibly talented at creating beautiful spaces, keeping operational processes in your head creates stress, limits growth, and makes it nearly impossible to train team members effectively. The designers who build sustainable, profitable practices get their processes documented and systematic.
"The biggest mistake is thinking you have to keep everything in your brain," Jessica explains. "When I work with designers, we pull all those processes out of their heads and turn them into visual maps they can follow and teach to others. That's when businesses really start to scale."
Whether you're currently managing everything solo or struggling to train new team members, Jessica's strategic insights will transform how you approach your business operations - and ultimately, how much time you have to focus on the design work you actually love.

Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion
Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion
You're creating gorgeous interiors but drowning in client emails, texts, calls, DMs & smoke signals at 10 PM on a Friday night. Sound familiar?
Hannah Bowyer gets it. After working with dozens of interior designers, she's seen the same pattern: talented professionals keeping every project detail in their heads while their personal lives disappear into a black hole of manual processes and late-night "quick" client responses.
In this episode of the world-famous Interior DesignHer podcast, Hannah reveals how interior designers can build automated systems that handle the business side while you focus on what you do best - designing beautiful interior designs. Hannah shares exactly how to set up systems that respond to leads instantly, move clients through your process seamlessly, and yes, actually let you enjoy dinner without checking your phone.
The best part? You'll learn how these systems don't just save your sanity…they make you look more professional to clients and can significantly boost your conversion rates. Because when potential clients get an immediate, polished response instead of waiting three days for your scattered reply, they start the relationship feeling confident about their choice.
Ready to get your interior design business working for you instead of against you? Let's dive in.