The Interior DesignHer Podcast

real-world interior design business education

AI Will Never Replace Interior Designers
Douglas Robb Douglas Robb

AI Will Never Replace Interior Designers

AI Will Never Replace Interior Designers
10 Reasons LLMs are Inferior to You

Your anxiety about AI replacing interior designers is backwards. While design industry publications & interior design “influencers” keep pushing "Will AI take your job?" think pieces, the designers I counsel are discovering how AI limitations are getting exposed by our own human software.

The shift is happening fast. Tech experts are building AI tools that generate room layouts and inspiration boards. Meanwhile, your irreplaceable human capabilities are becoming more valuable, not less.

Most design industry advice focuses on the wrong threat:

  • Warning you about AI replacing human creativity (it can't replicate your spatial intelligence)

  • Telling you to fear ChatGPT taking your clients (it can't manage renovation crises)

  • Having you compete with AI tools instead of leveraging your irreplaceable advantages

  • Convincing you that technology advancement threatens your premium positioning

Stop worrying. AI is going to change your business…for the better. AI can’t replace what you do…unless we’re actually living in the Matrix, and then we’re all in trouble :(

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The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
Douglas Robb Douglas Robb

The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers

The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers

You create stunning residential spaces, yet watch interior designers with lesser portfolios book the dream clients you should be getting. What’s the deal?

In this episode of Interior DesignHer, branding expert Ericka Saurit reveals why your design talent isn't always enough to win the luxury projects you want.

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Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
Douglas Robb Douglas Robb

Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?

Your potential clients aren't finding interior designers through Google anymore. While some marketing experts are still telling you to chase Google keywords, clients are asking AI, "Who's the best sustainable interior design expert for tech executives in Seattle?"

The shift is happening fast. Marketing consultants are still selling Google SEO strategies from 2019. Meanwhile, your ideal clients are getting specific interior design recommendations directly from ChatGPT, Perplexity, and Google's own AI search features.

Most marketing experts are still pushing Google-era playbooks:

  • Telling you to chase Google keywords that worked when Obama was president

  • Selling Google SEO advice that treats AI search like Google with a chatbot stuck on top

  • Having you create generic "interior design tips" content optimized for Google algorithms

  • Convincing you that beautiful portfolio photos will rank in Google search results

This approach worked when clients scrolled through Google's ten blue links. It fails spectacularly when AI provides direct answers about which interior designers clients should hire.

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Interior Designers: Your Business Operations Are Costing You Money (Jessica Harling Has the Fix)
Douglas Robb Douglas Robb

Interior Designers: Your Business Operations Are Costing You Money (Jessica Harling Has the Fix)

How to transform mental chaos into documented systems that work automatically, so you can focus on design while your business runs profitably

You know that feeling of juggling everything mentally - client details, project timelines, vendor information - while trying to focus on actual design work? You're not alone, and you're definitely not imagining how exhausting this approach has become.

Interior design is a crazy business with bazillions of intricate details, and when you're keeping all your processes locked up in your head, you're making it harder on yourself while limiting how much your business can grow. In this episode of the Interior DesignHer podcast, interior design staffing & operations expert Jessica Harling reveals how interior designers can get all those mental checklists out of their heads and into systems that work automatically.

Jessica identifies the critical challenge most designers face: you went to school to learn design, not business operations. After working in her family's fourth-generation window covering business and combining that experience with theater training that taught her how people think, Jessica discovered that creative minds need structured approaches to business management - they just need systems that make sense for how designers actually work.

Business reality confirms it - while you're incredibly talented at creating beautiful spaces, keeping operational processes in your head creates stress, limits growth, and makes it nearly impossible to train team members effectively. The designers who build sustainable, profitable practices get their processes documented and systematic.

"The biggest mistake is thinking you have to keep everything in your brain," Jessica explains. "When I work with designers, we pull all those processes out of their heads and turn them into visual maps they can follow and teach to others. That's when businesses really start to scale."

Whether you're currently managing everything solo or struggling to train new team members, Jessica's strategic insights will transform how you approach your business operations - and ultimately, how much time you have to focus on the design work you actually love.

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Interior Designers: Stop Chasing Clients. Make Them Come to You
Douglas Robb Douglas Robb

Interior Designers: Stop Chasing Clients. Make Them Come to You

Interior Designers: Stop Chasing Clients. Make Them Come to You

Interior designers face unique challenges that generic business advice can't solve. When you're working in people's homes, trust isn't just important - it's everything.

Yet most designers market themselves the same way:

  • Beautiful portfolio photos without context

  • Cold outreach to unqualified prospects

  • Competing primarily on price

  • Hoping networking events will finally pay off

This approach treats your expertise like a commodity. When you're viewed as a commodity, price becomes the only thing clients can compare.

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Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion
Douglas Robb Douglas Robb

Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion

Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion

You're creating gorgeous interiors but drowning in client emails, texts, calls, DMs & smoke signals at 10 PM on a Friday night. Sound familiar?

Hannah Bowyer gets it. After working with dozens of interior designers, she's seen the same pattern: talented professionals keeping every project detail in their heads while their personal lives disappear into a black hole of manual processes and late-night "quick" client responses.

In this episode of the world-famous Interior DesignHer podcast, Hannah reveals how interior designers can build automated systems that handle the business side while you focus on what you do best - designing beautiful interior designs. Hannah shares exactly how to set up systems that respond to leads instantly, move clients through your process seamlessly, and yes, actually let you enjoy dinner without checking your phone.

The best part? You'll learn how these systems don't just save your sanity…they make you look more professional to clients and can significantly boost your conversion rates. Because when potential clients get an immediate, polished response instead of waiting three days for your scattered reply, they start the relationship feeling confident about their choice.

Ready to get your interior design business working for you instead of against you? Let's dive in.

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Why Your Interior Design Website Looks Great But Isn't Booking Clients
Douglas Robb Douglas Robb

Why Your Interior Design Website Looks Great But Isn't Booking Clients

Why Your Interior Design Website Looks Great But Isn't Booking Clients

Your website is gorgeous. Your portfolio showcases stunning transformations. So why aren't potential clients reaching out?

Website designer / strategist / data guru Cathleen Barnes has seen this problem a bazillion times. After spending years optimizing e-commerce sites, Cathleen shifted to helping interior designers fix the strategic & technical flaws gaps that prevent beautiful interior design portfolio websites from generating actual business.

"Designers create these visually perfect sites, but forget to guide visitors toward taking action," Cathleen explains. "You need clear navigation, strategic messaging, and calls-to-action that actually make people want to contact you."

In our latest Interior DesignHer podcast episode, Cathleen shares the exact framework she uses to transform pretty portfolios into client-booking machines. She reveals why certain pages are essential, how to track what visitors really do on your site, and which automations can nurture leads while you focus on designing.

This isn't about making your website prettier. It's about making it work harder for your business.

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The Intentional Interior Designer: Building a Consultation Business That Prioritizes Life and Profitability
Douglas Robb Douglas Robb

The Intentional Interior Designer: Building a Consultation Business That Prioritizes Life and Profitability

The Intentional Interior Designer: Building a Consultation Business That Prioritizes Life and Profitability

How Melanie Zaelich conducts 300 consultations yearly while maintaining a 3-month waitlist and preserving Fridays for family

In this episode of Interior DesignHer, we speak with Melanie Zaelich, founder of Happy Place Interiors and creator of The Designer's Blueprint, about building a consultation-based practice that enhances both your business and personal lives.

Many interior designers structure their businesses around the full-service model, combining design and project management. But, what if you’re an interior designer who just wants to design interiors?

In today’s podcast, Melanie explains how her consult-only business model has resulted in her working with over 2,000 interior design clients AND create time for an actual real life with friends and family.

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Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business
Douglas Robb Douglas Robb

Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business

Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business

Beautiful designs but no interior design clients? Discover why your website words might be the problem—and how to fix it with strategic messaging from a former Elle Decor editor.

The disconnect between your stunning website portfolio and your generic website copy undermines client trust.

In this episode of Interior DesignHer, Kamala Nair, copywriter for interior designers, reveals why many designers lose clients through ineffective messaging. Kamala identifies the critical gap in how designers market themselves - creating beautiful spaces but failing to articulate their value.

Kamala explains that brand goes far beyond aesthetics, involving every client touchpoint from website headlines to contact forms.

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Stop Hiring Frogs: Interior Designer's Guide to Building Your Dream Team - Jamie Van Cuyk
Douglas Robb Douglas Robb

Stop Hiring Frogs: Interior Designer's Guide to Building Your Dream Team - Jamie Van Cuyk

Stop Hiring Frogs: Interior Designer's Guide to Building Your Dream Team

Hiring expert Jamie Van Cuyk reveals why most interior designers struggle to build effective teams - and how to find the right people without years of trial and error.

If you're an interior designer who has ever hired the wrong person (or been too afraid to hire at all), this podcast episode is going to change everything.

Jamie Van Cuyk of Growing Your Team is here to explain why so many talented designers struggle to build reliable teams despite having amazing design skills and growing client rosters.

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Why Your Interior Design Website Isn't Generating Clients (And How to Fix It) | Daniela Furtado
Douglas Robb Douglas Robb

Why Your Interior Design Website Isn't Generating Clients (And How to Fix It) | Daniela Furtado

Why Your Interior Design Website Isn't Generating Clients (And How to Fix It)

In this podcast episode, digital marketing expert Daniela Furtado reveals the strategies that will turn your interior design website into a client-converting machine.

If you're an interior designer who relies on referrals for their interior design business, this episode is going to change everything.

Daniela Furtado of Findable Digital Marketing is here to explain why so many amazing interior designers struggle to build a consistent stream of clients despite having beautiful work showcased all over their website & social media.

"I've had my firm for years and been able to pay myself a good income without marketing, but things are changing," is a common refrain Daniela hears from designers.

Google data confirms it – since 2016, online searches for interior designers have skyrocketed, and the trend isn't slowing down. Your potential clients are actively searching for interior designers online, not just asking friends for recommendations.

In this interview, Daniela reveals how she helps interior designers turn Google searchers into website visitors into paying clients. She explains why beautiful Instagram feeds often fail to generate leads, how to turn your website’s portfolio into compelling case studies that sell your expertise, and why local SEO is more important than your follower count.

Whether you're struggling with inconsistent client flow or looking to accelerate growth, Daniela's practical insights will transform how you think about marketing your interior design business.

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You're Working Too Hard: Interior Design Procurement Doesn't Have to Be This Way | Brittanie Elms
Douglas Robb Douglas Robb

You're Working Too Hard: Interior Design Procurement Doesn't Have to Be This Way | Brittanie Elms

You're Working Too Hard: Interior Design Procurement Doesn't Have to Be This Way

How successful design firms are scaling their businesses by transforming their procurement systems

If you're like most interior designers, there's a good chance you didn’t start your own business because of your unrequited love of purchase orders, vendor emails, and procurement tracking spreadsheets.

In today’s podcast episode, Brittanie Elms of My Design Assistant reveals why doing everything yourself is not only super stressful, it’s actually costing you money. Her clients are proof that transforming procurement chaos into a streamlined operation actually pays for itself.

And hey, it's not just about procurement...we all know that our businesses should have better systems in place, but who has time to figure that out?

Join us for this candid conversation where Brittanie reveals:

  • Why sending items to a receiver actually saves you money

  • The crucial systems every interior design business needs from day one

  • How to know when your business is ready for outsourcing

  • Real procurement horror stories (and how to avoid them)

  • Why retainers are non-negotiable for successful procurement


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Kate Cook: 3D Rendering Artist for Interior Designers
Douglas Robb Douglas Robb

Kate Cook: 3D Rendering Artist for Interior Designers

Kate Cook: 3D Rendering Artist for Interior Designers

Your client stares blankly at your floor plans. Your presentation stalls. You know the design will transform their space, but they just don't see it. What do you do?

Kate Cook solves this problem for interior designers by transforming their 2D architectural plans into fully immersive 3D spaces…that homeowners understand, appreciate & get excited by.

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Interior Designers CAN Build a Better Business
Douglas Robb Douglas Robb

Interior Designers CAN Build a Better Business

Interior Designers CAN Build a Better Business

Interior designer Laura Thornton spent the past 27 😧 years learning how to run a successful interior design BUSINESS. If you don’t want to spend the next 27 years struggling to build your interior design business, Laura is here with two time-saving solutions 🙏

Laura’s podcast - The Business of Beautiful Spaces - is one of the absolute best podcasts for interior designers. Seriously, it’s really good. And it’s free :)

If you want to get better…faster, Laura has spent the past year creating a 6-week, 30+ module course - The Profit Academy for Interior Designers - dedicated to helping interior designers, decorators & home stagers build a PROFITABLE 📈 business.

The Profit Academy ain’t free, but it will save time. And as they say, time is money.

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Pricing for Interior Design Business Success
Douglas Robb Douglas Robb

Pricing for Interior Design Business Success

Pricing for Interior Design Business Success

Interior design is a luxury business that revolves around function, form and fantasy.

But…if you want to run a successful interior design business, you HAVE TO move beyond the design side of the business and level up the business side of your business.

During my interview with interior design business coach Nancy Ganzekaufer, we discuss:

How accurate pricing is key to the financial success of your interior design business, and

How Nancy’s pricing tool - The KEY - is a high-quality, low-cost option for interior designers looking to improve the accuracy of their pricing with reinventing the wheel.

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Should You Hire an Interior Design Business Coach?
Douglas Robb Douglas Robb

Should You Hire an Interior Design Business Coach?

Should You Hire an Interior Design Business Coach?

If you’ve ever thought of hiring a business coach to help you grow/improve/scale your interior design business, you really, really need to listen to my interview with interior design business coach Andrea Liebross.

Andrea is a business and life coach specializing in working with women entrepreneurs from a variety of industries…including interior designers.

As a business coach, Andrea guides her clients to combine big thinking with solid systems that work together to unleash their success and find the freedom of time, money, and energy they crave.

During our interview, I asked Andrea ALL of the questions that I think interior designers need to know before hiring a business coach.

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