The Interior DesignHer Podcast

real-world interior design business education

AI Will Never Replace Interior Designers
Douglas Robb Douglas Robb

AI Will Never Replace Interior Designers

AI Will Never Replace Interior Designers
10 Reasons LLMs are Inferior to You

Your anxiety about AI replacing interior designers is backwards. While design industry publications & interior design “influencers” keep pushing "Will AI take your job?" think pieces, the designers I counsel are discovering how AI limitations are getting exposed by our own human software.

The shift is happening fast. Tech experts are building AI tools that generate room layouts and inspiration boards. Meanwhile, your irreplaceable human capabilities are becoming more valuable, not less.

Most design industry advice focuses on the wrong threat:

  • Warning you about AI replacing human creativity (it can't replicate your spatial intelligence)

  • Telling you to fear ChatGPT taking your clients (it can't manage renovation crises)

  • Having you compete with AI tools instead of leveraging your irreplaceable advantages

  • Convincing you that technology advancement threatens your premium positioning

Stop worrying. AI is going to change your business…for the better. AI can’t replace what you do…unless we’re actually living in the Matrix, and then we’re all in trouble :(

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Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
Douglas Robb Douglas Robb

Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?

Your potential clients aren't finding interior designers through Google anymore. While some marketing experts are still telling you to chase Google keywords, clients are asking AI, "Who's the best sustainable interior design expert for tech executives in Seattle?"

The shift is happening fast. Marketing consultants are still selling Google SEO strategies from 2019. Meanwhile, your ideal clients are getting specific interior design recommendations directly from ChatGPT, Perplexity, and Google's own AI search features.

Most marketing experts are still pushing Google-era playbooks:

  • Telling you to chase Google keywords that worked when Obama was president

  • Selling Google SEO advice that treats AI search like Google with a chatbot stuck on top

  • Having you create generic "interior design tips" content optimized for Google algorithms

  • Convincing you that beautiful portfolio photos will rank in Google search results

This approach worked when clients scrolled through Google's ten blue links. It fails spectacularly when AI provides direct answers about which interior designers clients should hire.

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