The Interior DesignHer Podcast
real-world interior design business education
Why Do Less Talented Interior Designers Get Luxury Projects?
Why Do Less Talented Interior Designers Get The Luxury Projects?
Discover the counterintuitive strategies that transform struggling interior design practices into thriving interior design businesses
Two residential interior designers. Same city. Similar experience.
Designer A juggles 20 projects annually, constantly hustles for new clients, and struggles to break $75,000 in revenue despite working 60-hour weeks.
Designer B handles just 6 projects per year, has a waiting list, and consistently earns over $500,000 annually while taking month-long vacations.
What's the difference? It's not talent, luck, or connections. It's a fundamental shift in how they approach interior design pricing strategy, branding, positioning and client relationships.
In our latest AI-generated podcast discussion (available in both 22-minute and 90-minute versions), we explore how proven personal branding and monetization strategies from business expert Rory Vaden can transform interior design practices. We break down the exact frameworks that separate highly profitable residential interior designers from those trapped in the "busy but broke" cycle.
The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
You create stunning residential spaces, yet watch interior designers with lesser portfolios book the dream clients you should be getting. What’s the deal?
In this episode of Interior DesignHer, branding expert Ericka Saurit reveals why your design talent isn't always enough to win the luxury projects you want.
Interior Designers: Stop Chasing Clients. Make Them Come to You
Interior Designers: Stop Chasing Clients. Make Them Come to You
Interior designers face unique challenges that generic business advice can't solve. When you're working in people's homes, trust isn't just important - it's everything.
Yet most designers market themselves the same way:
Beautiful portfolio photos without context
Cold outreach to unqualified prospects
Competing primarily on price
Hoping networking events will finally pay off
This approach treats your expertise like a commodity. When you're viewed as a commodity, price becomes the only thing clients can compare.
Interior Designers: Do You Need a Social Media Strategy? | Amber Broder
Interior Designers: Do You Need a Social Media Strategy? | Amber Broder
As someone who is constantly testing & measuring different social media content, I am increasingly aware that “posting stuff” is a really bad plan for social media success.
Having a strategy is key to social media success.
That’s why I invited Amber Broder of ABC Social Media Management onto the Interior DesignHer podcast.
During our chat, Amber dives deep into how interior designers can build social media systems that enhance both professional success and personal balance.
Instagram for Interior Designers: Turn Followers Into Clients - Garin Michelson
Instagram for Interior Designers: Turn Followers Into Clients - Garin Michelson
Social media strategist Garin Michelson helps interior designers transform their Instagram platforms from portfolio showcases into conversion machines with a strategic content approach that prioritizes DMs over likes and actual clients over follower counts.
Strategic Imperfection: How to Use Instagram for Clients...Not Just Likes and Follows - Lezlie Swink
Strategic Imperfection: How to Use Instagram for Clients...Not Just Likes and Follows - Lezlie Swink
The thing that makes you an exceptional interior designer might be sabotaging your Instagram marketing :(
If you're one of the many residential interior designers who market their business on Instagram but aren’t seeing many qualified leads coming from the Gram, you’re going to love/hate this podcast episode. Lezlie Swink of Swink Social Co is here to deliver a masterclass on Instagram marketing for interior designers.
Why Your Interior Design Website Isn't Generating Clients (And How to Fix It) | Daniela Furtado
Why Your Interior Design Website Isn't Generating Clients (And How to Fix It)
In this podcast episode, digital marketing expert Daniela Furtado reveals the strategies that will turn your interior design website into a client-converting machine.
If you're an interior designer who relies on referrals for their interior design business, this episode is going to change everything.
Daniela Furtado of Findable Digital Marketing is here to explain why so many amazing interior designers struggle to build a consistent stream of clients despite having beautiful work showcased all over their website & social media.
"I've had my firm for years and been able to pay myself a good income without marketing, but things are changing," is a common refrain Daniela hears from designers.
Google data confirms it – since 2016, online searches for interior designers have skyrocketed, and the trend isn't slowing down. Your potential clients are actively searching for interior designers online, not just asking friends for recommendations.
In this interview, Daniela reveals how she helps interior designers turn Google searchers into website visitors into paying clients. She explains why beautiful Instagram feeds often fail to generate leads, how to turn your website’s portfolio into compelling case studies that sell your expertise, and why local SEO is more important than your follower count.
Whether you're struggling with inconsistent client flow or looking to accelerate growth, Daniela's practical insights will transform how you think about marketing your interior design business.