The Interior DesignHer Podcast
real-world interior design business education
Why Do Less Talented Interior Designers Get Luxury Projects?
Why Do Less Talented Interior Designers Get The Luxury Projects?
Discover the counterintuitive strategies that transform struggling interior design practices into thriving interior design businesses
Two residential interior designers. Same city. Similar experience.
Designer A juggles 20 projects annually, constantly hustles for new clients, and struggles to break $75,000 in revenue despite working 60-hour weeks.
Designer B handles just 6 projects per year, has a waiting list, and consistently earns over $500,000 annually while taking month-long vacations.
What's the difference? It's not talent, luck, or connections. It's a fundamental shift in how they approach interior design pricing strategy, branding, positioning and client relationships.
In our latest AI-generated podcast discussion (available in both 22-minute and 90-minute versions), we explore how proven personal branding and monetization strategies from business expert Rory Vaden can transform interior design practices. We break down the exact frameworks that separate highly profitable residential interior designers from those trapped in the "busy but broke" cycle.
The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
You create stunning residential spaces, yet watch interior designers with lesser portfolios book the dream clients you should be getting. What’s the deal?
In this episode of Interior DesignHer, branding expert Ericka Saurit reveals why your design talent isn't always enough to win the luxury projects you want.
Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business
Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business
Beautiful designs but no interior design clients? Discover why your website words might be the problem—and how to fix it with strategic messaging from a former Elle Decor editor.
The disconnect between your stunning website portfolio and your generic website copy undermines client trust.
In this episode of Interior DesignHer, Kamala Nair, copywriter for interior designers, reveals why many designers lose clients through ineffective messaging. Kamala identifies the critical gap in how designers market themselves - creating beautiful spaces but failing to articulate their value.
Kamala explains that brand goes far beyond aesthetics, involving every client touchpoint from website headlines to contact forms.