The Interior DesignHer Podcast
real-world interior design business education

Why Do Less Talented Interior Designers Get Luxury Projects?
Why Do Less Talented Interior Designers Get The Luxury Projects?
Discover the counterintuitive strategies that transform struggling interior design practices into thriving interior design businesses
Two residential interior designers. Same city. Similar experience.
Designer A juggles 20 projects annually, constantly hustles for new clients, and struggles to break $75,000 in revenue despite working 60-hour weeks.
Designer B handles just 6 projects per year, has a waiting list, and consistently earns over $500,000 annually while taking month-long vacations.
What's the difference? It's not talent, luck, or connections. It's a fundamental shift in how they approach interior design pricing strategy, branding, positioning and client relationships.
In our latest AI-generated podcast discussion (available in both 22-minute and 90-minute versions), we explore how proven personal branding and monetization strategies from business expert Rory Vaden can transform interior design practices. We break down the exact frameworks that separate highly profitable residential interior designers from those trapped in the "busy but broke" cycle.

Interior Designers: Your Business Operations Are Costing You Money (Jessica Harling Has the Fix)
How to transform mental chaos into documented systems that work automatically, so you can focus on design while your business runs profitably
You know that feeling of juggling everything mentally - client details, project timelines, vendor information - while trying to focus on actual design work? You're not alone, and you're definitely not imagining how exhausting this approach has become.
Interior design is a crazy business with bazillions of intricate details, and when you're keeping all your processes locked up in your head, you're making it harder on yourself while limiting how much your business can grow. In this episode of the Interior DesignHer podcast, interior design staffing & operations expert Jessica Harling reveals how interior designers can get all those mental checklists out of their heads and into systems that work automatically.
Jessica identifies the critical challenge most designers face: you went to school to learn design, not business operations. After working in her family's fourth-generation window covering business and combining that experience with theater training that taught her how people think, Jessica discovered that creative minds need structured approaches to business management - they just need systems that make sense for how designers actually work.
Business reality confirms it - while you're incredibly talented at creating beautiful spaces, keeping operational processes in your head creates stress, limits growth, and makes it nearly impossible to train team members effectively. The designers who build sustainable, profitable practices get their processes documented and systematic.
"The biggest mistake is thinking you have to keep everything in your brain," Jessica explains. "When I work with designers, we pull all those processes out of their heads and turn them into visual maps they can follow and teach to others. That's when businesses really start to scale."
Whether you're currently managing everything solo or struggling to train new team members, Jessica's strategic insights will transform how you approach your business operations - and ultimately, how much time you have to focus on the design work you actually love.

Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion
Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion
You're creating gorgeous interiors but drowning in client emails, texts, calls, DMs & smoke signals at 10 PM on a Friday night. Sound familiar?
Hannah Bowyer gets it. After working with dozens of interior designers, she's seen the same pattern: talented professionals keeping every project detail in their heads while their personal lives disappear into a black hole of manual processes and late-night "quick" client responses.
In this episode of the world-famous Interior DesignHer podcast, Hannah reveals how interior designers can build automated systems that handle the business side while you focus on what you do best - designing beautiful interior designs. Hannah shares exactly how to set up systems that respond to leads instantly, move clients through your process seamlessly, and yes, actually let you enjoy dinner without checking your phone.
The best part? You'll learn how these systems don't just save your sanity…they make you look more professional to clients and can significantly boost your conversion rates. Because when potential clients get an immediate, polished response instead of waiting three days for your scattered reply, they start the relationship feeling confident about their choice.
Ready to get your interior design business working for you instead of against you? Let's dive in.

You're Working Too Hard: Interior Design Procurement Doesn't Have to Be This Way | Brittanie Elms
You're Working Too Hard: Interior Design Procurement Doesn't Have to Be This Way
How successful design firms are scaling their businesses by transforming their procurement systems
If you're like most interior designers, there's a good chance you didn’t start your own business because of your unrequited love of purchase orders, vendor emails, and procurement tracking spreadsheets.
In today’s podcast episode, Brittanie Elms of My Design Assistant reveals why doing everything yourself is not only super stressful, it’s actually costing you money. Her clients are proof that transforming procurement chaos into a streamlined operation actually pays for itself.
And hey, it's not just about procurement...we all know that our businesses should have better systems in place, but who has time to figure that out?
Join us for this candid conversation where Brittanie reveals:
Why sending items to a receiver actually saves you money
The crucial systems every interior design business needs from day one
How to know when your business is ready for outsourcing
Real procurement horror stories (and how to avoid them)
Why retainers are non-negotiable for successful procurement

Kate Cook: 3D Rendering Artist for Interior Designers
Kate Cook: 3D Rendering Artist for Interior Designers
Your client stares blankly at your floor plans. Your presentation stalls. You know the design will transform their space, but they just don't see it. What do you do?
Kate Cook solves this problem for interior designers by transforming their 2D architectural plans into fully immersive 3D spaces…that homeowners understand, appreciate & get excited by.

Interior Designers CAN Build a Better Business
Interior Designers CAN Build a Better Business
Interior designer Laura Thornton spent the past 27 😧 years learning how to run a successful interior design BUSINESS. If you don’t want to spend the next 27 years struggling to build your interior design business, Laura is here with two time-saving solutions 🙏
Laura’s podcast - The Business of Beautiful Spaces - is one of the absolute best podcasts for interior designers. Seriously, it’s really good. And it’s free :)
If you want to get better…faster, Laura has spent the past year creating a 6-week, 30+ module course - The Profit Academy for Interior Designers - dedicated to helping interior designers, decorators & home stagers build a PROFITABLE 📈 business.
The Profit Academy ain’t free, but it will save time. And as they say, time is money.

Pricing for Interior Design Business Success
Pricing for Interior Design Business Success
Interior design is a luxury business that revolves around function, form and fantasy.
But…if you want to run a successful interior design business, you HAVE TO move beyond the design side of the business and level up the business side of your business.
During my interview with interior design business coach Nancy Ganzekaufer, we discuss:
How accurate pricing is key to the financial success of your interior design business, and
How Nancy’s pricing tool - The KEY - is a high-quality, low-cost option for interior designers looking to improve the accuracy of their pricing with reinventing the wheel.

Systems and Processes for your Interior Design Business
Systems and Processes for your Interior Design Business
In this 3rd episode of the Interior,DesignHer podcast, we discuss something that was probably never discussed during your interior design education - business systems & processes. During my chat with interior design business coach Gail Doby, we discuss:
What are business systems & processes?
Why do you need them in your business?
Why don't interior designers learn this stuff in design school?
On the job training vs education & business coaching
An easy way to start creating your business processes
Is there a perfect template for business processes?
Which processes should you do first?
How should we document our business processes?

Everything You Need to Know About Interior Design Business Coaching - My Chat with Gail Doby
Everything You Need to Know About Interior Design Business Coaching - My Chat with Gail Doby
If you’ve ever thought of hiring a business coach to help you grow/improve/scale your interior design business, you need to listen to my interview with interior design business coach Gail Doby.
Gail is the co-owner of the interior design business consultancy firm - Pearl Collective - and is one of the most OG interior design business coaches working today.
Gail is one of my favorite interior design podcast guests, so I was super fan-boy excited when she agreed to sit down and share some of her coaching expertise with us.
And Gail didn’t disappoint. 100% full value. If you’re considering hiring an interior design business coach, listen to this interview before starting your search. You’ll thank me…and Gail Doby.

What To Look For In An Interior Design Business Coach - Marc Müskens
What To Look For In An Interior Design Business Coach - Marc Müskens
I’m more than a little excited to share my interview with interior designer & business coach Marc Müskens. I met Marc over at LinkedIn a few months ago and we hit it off. In addition to his massive interior design LinkedIn group, Marc has a unique interior design business coaching philosophy that I want to share with you.
I really, really hope this podcast episode helps you clarify your thoughts on whether or not you should hire a business coach to improve your business.
Interior DesignHer is all about bringing real-world business education to interior designers…because we all know that interior design school didn’t prepare us for the world of business :(